Analytics-Driven Decision Making: The Path to Profitability
Business intelligence also delivers performance metrics, which help leaders understand, in real time and historically, what is working and what needs to be changed. It also helps them capitalize on trends and sudden changes, such as spikes in demand for products based on unexpected events. Data-driven organizations use a variety of BI tools to access historical and real-time data in a data repository to perform queries, generate customized reports, and predict future trends. These tools include advanced analytics performed by trained data scientists as well as insights generated autonomously by machine learning (ML) algorithms. They do this through the use…Continue Reading