Mastering Business Intelligence Analytics: A Comprehensive Guide
Delta Airlines has created a memorable “Delta Experience” feature by merging BI and big data to support customer service. The flight attendants get the BI tools to recognize and thank valued travelers. Extract, Transform and Load (ETL) tools are the primary means of integrating data for business intelligence uses. Other integration methods that can be used include data virtualization, data profiling and data cleansing. A dashboard is a simple digital interface that provides graphical representation of data.
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