Mastering the Art of Small Business Management
For example, you could use Facebook to build your audience and generate leads, and Twitter for customer service. Showing that you care about your customers and their experience with your business will go a long way in securing these relationships long-term. And, as fans share and like your content, you rise in the social algorithms and gain new, free, exposure. Here are five essential reasons for using social media for business. You need to be smart about how you’re using social media to reach your target audience. Does your small business want to pursue government contracts with HHS?
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