Tag: measuring

Measuring Success: KPIs and Analytics in Business Intelligence

Obet
Business intelligence refers to the first two stages as it helps answer the questions of what is/was happening and why. With the help of descriptive and diagnostic analytics – or BI — businesses can study the market conditions of their industry, as well as their internal processes. A historical data overview helps find pain points and development opportunities. This is truly the future of business intelligence—that’s why we included it in our list of 2023 data and analytics trends. The shift of work to cloud-based business applications with open APIs enable a more closed-loop insight to action process. Companies can…Continue Reading

“Measuring and Improving Sales Effectiveness”

Obet
Copper is a CRM that works inside your Gmail inbox, meaning the UI is easy to get started with for anyone who is currently using G Suite. Their Projects feature is also great for agencies and other teams who continue to work with clients after the deal is closed. It’s exclusively built for B2B sales exclusively however, so if that’s not you, you better look for another software solution. Christian Homburg is Director of the Institute for Market-oriented Management at the University of Mannheim. He is also Chair of the Advisory Board of Professor Homburg & Partner, an internationally operating…Continue Reading