“Sales Management and Customer Retention”

The sales interview should generally go according to AIDAS theory. He must know buying motives and buying behaviour of the customers or prospects to whom he has to sell his products. He should be aware of current competition and market environment in which he has to operate. Background knowledge (of the company, its products and its rivals) constitutes the essence of pre-sale preparation. He must identify a customer’s problem, solve that problem and prescribe a solution to the customer according. The following sections offer an overview of employment prospects for sales managers by location and industry. The BLS projects sales…Continue Reading

“Sales Management and Customer Retention”

They are responsible for employee onboarding, while they develop and implement a sales strategy that caters to the strengths of the sales team. As a sales manager, you will have a hand in product development, market research, initial release, ongoing marketing, and data analysis. As a Managing Director at Sales Readiness Group, A Part of SBI, David helps large B2B sales organizations improve sales performance. Previously, David was a Principal at Linear Partners, a sales consulting firm providing sales strategy, sales operations, talent management, and interim management services to emerging growth companies. In the past, David has served as Vice…Continue Reading