“Sales Management and Customer Retention”
The sales interview should generally go according to AIDAS theory. He must know buying motives and buying behaviour of the customers or prospects to whom he has to sell his products. He should be aware of current competition and market environment in which he has to operate. Background knowledge (of the company, its products and its rivals) constitutes the essence of pre-sale preparation. He must identify a customer’s problem, solve that problem and prescribe a solution to the customer according.
The following sections offer an overview of employment prospects for sales managers by location and industry. The BLS projects sales…Continue Reading