“Sales Management in a Social Media Era”

The result is a more efficient salesforce that’s ready to provide excellent, data-driven customer experiences. But, of course, the sales manager’s role has some tough challenges. Most sales managers get little training on how to do their jobs and struggle with learning how to manage. Frequently, they are also burdened with many tasks that do […]

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“Strategies for Effective Sales Management”

The Sales Management major emphasizes personal selling, sales management, and business-to-business marketing. Graduates will have a firm grasp of negotiation skills, selling best practices, planning sales strategies, optimizing compensation programs, and resolving customer and sales team complaints. Top-line revenue, gross margin and expenses are all influenced by the sales manager. However, it’s not just the […]

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“Sales Management in a Competitive Landscape”

Manipulation, a form of unethical sales behavior, unfairly reduces or eliminates a buyer’s ability or opportunity to make a choice. Persuasion, on the other hand, may influence a buyer’s decision, but the decision remains the buyer’s. Manipulation can include misrepresentation, or claiming a product does something it doesn’t, but it can also include withholding important […]

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“Sales Forecasting and Management”

Now for a big company, sales offices can be spread across different cities along with sales personnel. Sales management proves to be very beneficial is such cases as it leads to accountability of the sales across geographies. Salespeople tend to be ambitious, and often your top sales reps will be the most experienced. They may […]

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“Sales Management Leadership Styles”

This is a broad view of the sales resource; which plays an appropriate part in whatever overall marketing mix an organisation decide to use. Personnel in any area must be managed well for their better performance. For example, in the United States, giving a bribe is tantamount to admitting that your product cannot compete without […]

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“Sales Performance Management”

The market is moving so fast that if marketing and sales organizations aren’t communicating, then a company could be in real trouble. Sales volume, contribution to profits and growth are the three major objectives the sales function is expected to achieve. Though these are broad corporate functions to be achieved by the top management, sales […]

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