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“We supply very high quality and affordable rings, necklaces and earrings, but the suggestions we hear from shoppers in generally they miss it in the stores. It can get buried, so we need to make individuals conscious of all that we offer,” he says. It’s charms and chain bracelets, known as Moments and Collabs , are its core, accounting for 71% of sales. But it is quickly expanding into new jewellery categories and platforms, called Style and Upstream, now with 29% of gross sales. Entries are marked on theme, use of materials, retail presentation and business viability. Sales efficiency remained…Continue Reading