“Building Customer-Centric Sales Teams”
In Sales Management, people often talk about Customer Relationship Management (CRM). Read more about https://editorialmondadori.com here. CRM refers to the actions, strategies, and technologies that are used to manage customer relations and other data. It brings together supervisors from operational departments and determines whether and how the company’s resources can best be used and if it might be necessary to increase the budget. In short, S&OP means balancing the sales department’s objectives with the organisation’s available resources and capacity. After the Situation Analysis has been carried out, you can start coming up with Sales objectives.
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