“Sales Management in a Post-Pandemic World”
This incentive program is expected to generate some 30 percent more time that Kraft sales reps will spend at each store. Technology has enhanced the need for a cooperative relationship between salespeople and marketing representatives. With Web sites, database marketing, and electronic data interchange (EDI) all becoming major parts of companies’ business processes, leads and sales are coming from many directions.
Providing this kind of regular feedback is easier than ever with modern sales management systems (see section below), which enable real-time sales tracking and instantaneous feedback. Employees can get updates from sales managers wherever they are, respond in the…Continue Reading