“The Role of a Sales Manager”
This is because transactions tend to be larger and the sales process tends to be longer than B2C sales. Because of this, sales managers in B2B businesses often work closely with their sales team to build strong, lasting relationships with their clients in order to drive sustainable growth over the long term. It is important for B2B sales managers to set clear and measurable goals for their sales team, use data to track performance and to provide ongoing training in order to increase the sales team’s performance. A sales plan is only as good as the people who use it,…Continue Reading