Maximizing Efficiency and Profitability with BI Software
In a front-end role, however, your goal is to present the information in a manner that is easily understandable by the end user. It’s important to be comfortable with data visualization, possess strong analytical and quantitative skills, and be able to communicate concepts clearly. Covers marketing analytics techniques such as segmentation, positioning, and forecasting, which form the cornerstone of marketing strategy in industry. Students will work on cases and data from real companies, analyze the data, and learn to present their conclusions and make strategic recommendations. Effective quality control and governance are essential to realizing the value of enterprise data.…Continue Reading