“Measuring and Improving Sales Effectiveness”
Copper is a CRM that works inside your Gmail inbox, meaning the UI is easy to get started with for anyone who is currently using G Suite. Their Projects feature is also great for agencies and other teams who continue to work with clients after the deal is closed. It’s exclusively built for B2B sales exclusively however, so if that’s not you, you better look for another software solution. Christian Homburg is Director of the Institute for Market-oriented Management at the University of Mannheim. He is also Chair of the Advisory Board of Professor Homburg & Partner, an internationally operating…Continue Reading