“Sales Management Leadership Styles”
This is a broad view of the sales resource; which plays an appropriate part in whatever overall marketing mix an organisation decide to use. Personnel in any area must be managed well for their better performance. For example, in the United States, giving a bribe is tantamount to admitting that your product cannot compete without help. However, in many cultures, receiving a bribe is seen as a privilege of having attained a position of influence.
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