Tag: predictive

The Role of Predictive Analytics in Business Intelligence

Obet
First, it has saved an estimated hours per week of manpower by automating reports for regional sales and marketing teams. Marketing teams can use BI to make decisions about where to allocate more time and resources, which content to promote more heavily, and how to target their efforts. Statistics show that data analytics is becoming increasingly critical to stay competitive. Performance tracking using business intelligence tools has become a more pertinent topic than ever before as the workforce has made a shift over the past year and a half to remote operations. In such a scenario, a form is provided…Continue Reading

BI Software and Predictive Analytics: A Powerful Pair

Obet
Most will tell you that the purpose of business intelligence is to improve an organization’s strategy and decision-making. Modern BI tools and strategies make data accessible to employees at all levels and across functional areas. One of the best ways to leverage this capability is to empower employees to be more proactive, informed, and strategic using data-driven approaches. Modern business intelligence (BI) is a digital-era concept, but the term itself has been around for decades. First incepted by IBM researcher Hans Puter Luhn, who wrote A Business Intelligence System in 1958, the definition of BI has evolved along with the…Continue Reading